The hotly anticipated new nightclub ASYLUM opens with an epic weekend of celebrations!

Over 450 eager partygoers hit the black carpet to attend the official launch party of ASYLUM nightclub in Surfers Paradise!

Following a staggering $2M redevelopment of the Gold Coast’s most iconic and longest running nightlife destination, Shooters Surfers Paradise, the venue has now been reborn as ASYLUM thanks to leading hospitality operators, Hallmark Group.

Penned as Australia’s most exhilarating new nightclub experience, ASYLUM promises to be a refuge for errant psyches and wayward types to “let loose”, says Cade Hopman, General Manager of Hallmark Group.

Since revealing the concept of ASYLUM in late October, Hopman says the Hallmark Group are ecstatic with the response so far from both mainstream media and on social media.

“The response to the announcement has been staggering. To celebrate the opening of ASYLUM we also recently announced that we are giving away a VIP trip for two people to Alcatraz in the USA.  We have been inundated with competition entries already and it has really whet the appetite of party-goers eager to check-out our new nightclub concept and the chance of winning a trip to San Francisco has certainly helped build the hype!”

“The word asylum is ingrained in our cultural subconscious. For some, it evokes images of hospices for the different – padded, aseptic institutions for those who don’t adhere to the status quo. But for others, it evokes images of a shelter – a safe space, free from expectations, from judgement or persecution, a haven for authenticity – a place where they all can be themselves.”

“The Gold Coast was crying out for a truly unique and immersive nightclub experience – and now the wait it over! Let’s just say that this is one madhouse you won’t mind being admitted to!” said Cade Hopman.